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8 ELEMENTS ASIA PACIFIC LTD a company incorporated under the laws of Hong Kong whose principal place of business is at 618 New Mandarin Plaza Tower B, 14 Science Museum Road, Tsimshatsui East, Kowloon, Hong Kong ("8elements");
Display, advertise, test, review and promote the mobile Application and subsequently submitted Applications in the Territory on 8elements early access community platform called TRii.
In this Agreement the following words and expressions shall have the meanings set out below unless inconsistent with the context:
"Addendum" means any addendum to this Agreement which may be agreed from time to time by the parties;
“Application” shall mean a software application that is owned by YOU or for which you hold sufficient rights to grant 8elements the licenses set forth in Clause 2 below and which is listed in the Schedule hereto or any Addendum; also referred to as “Content” or “Product”
"Authorised Third Party" means such third party channels proposed by 8elements to host and distribute the Applications and which have been specifically approved in advance and in writing by YOU and are detailed and included in Schedule 3 hereto or an applicable Addendum to this Agreement; also referred to as “Platform” or “Store”, by way of example iTunes App Store or Google Play;
"Content" means digital wireless entertainment software including but not limited to Applications or Games, in particular downloadable mobile games and applications, provided by YOU including but not limited to .APK or .IPG files, JPG, GIF, AI and other images, MPEG files or other video formats, descriptive texts and other information;
“Product” means the Game or Application;
“Service Fees” means the funds transferred by YOU to 8elements for the Services;
"Supported Devices" shall mean any and all wireless communication products that support the execution of one or more of the Applications;
"Territory" means worldwide unless countries are specified in Schedule 3;
USD” means United States Dollars; and “User” means any third party downloading the Application into its mobile device for its own private use, also referred here as “Gamer” or “Player”;
In this Agreement unless the context otherwise requires:
- References to clauses and other provisions are references to clauses and other provisions of this Agreement;
- Headings in this Agreement are for ease of reference only and shall not affect the interpretation of this Agreement;
- Words importing the singular include the plural and vice versa, words importing a gender include every gender and references to persons include corporations, partnerships and other unincorporated associations or bodies of persons;
- In this Agreement the following words and expressions shall have the meanings set out below unless inconsistent with the context:
GRANT OF LICENSE
- YOU hereby grant to 8elements the exclusive right and licence during the Term throughout the Territory to Display the Applications on its own or Authorised Third Parties Platforms and to use YOUR Intellectual Property and Trademarks. This license shall include a royalty-free license to use, display, perform and duplicate the Applications and Trademarks publicly for marketing purposes, including but not limited for test, review and evaluation purposes. Such marketing or demonstration efforts include demonstrating the Applications on 8elements Sites.
- Notwithstanding the provisions detailed herein, YOU hereby acknowledge and accept that 8elements enters into agreements with Authorized Third Parties for the hosting, distribution and secure download of YOUR Applications.
OBLIGATIONS OF 8ELEMENTS
8elements shall, for the term of this Agreement, service the Game and all its Versions in the Territory and deliver the best possible service experience to its Users including but not limited to:
- Game assessment and play-testing
- Evaluation of the Game for audiences in the Territories
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Google Play Renew Rules For Loot Boxes
Google Play has enforced much stricter rules on games that feature loot box mechanics.
Well, well, well...Now, developers must clearly list the exact odds of getting each item out of a loot box before a purchase has been made.
Google Play now requires apps to list the odds of getting random items and set a target audience
This applies to any IAP that features some level of randomisation. Not all loot boxes are very clear about being loot boxes at all.
Developers also have to set a target audience for their games. Any that are aimed at children have to follow family policies.
Hopefully these stricter policies will slowly but surely push developers away from predatory practices like loot boxes. What do you think?
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