TikTok is an iOS and Android media app for creating and sharing short videos. The app first launched and popular with origin name Douyin by ByteDance, for the China market in September 2016. TikTok and Douyin use the same software, but maintain separate networks to comply with Chinese censorship restrictions. The application allows users to create short music videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. It is a leading short video platform in Asia, United States, and other parts of the world.
TikTok app is based on the same short-form video concept but is much broader in scope and unlike Musical.ly does not only focus on lip syncing to music.
The new app is being promoted as a video-sharing social network. TikTok users can create a variety of videos ranging from challenges, dance videos, magic tricks, and funny videos. The key differentiating factor between Musical.ly and Tik Tok is that the latter has a much broader scope for video creation.
TikTok offers users a wide selection of sounds and song snippets, along with the option to add special effects and filters. There is also an option to directly add videos created on your phone.
TikTok has added the reactions feature which allows users to record their reactions to videos and share. TikTok has also added a digital well-being feature that alerts users when they spend over two hours on the app.